If a picture paints a thousand words, a video can tell more. Video content has been gaining importance, especially when it comes to engaging the consumer.

Sotheby’s International Realty Affiliates LLC today announced that Murray Real Estate, Inc. is the newest member of its global network and will now operate as Crest Sotheby’s International Realty. The addition marks the Sotheby’s International Realty® brand’s continued growth in the state of California. 

Sotheby’s International Realty is pleased to announce that its affiliated brokers and sales professionals achieved more than $114billion USD in global sales volume, the highest annual U.S. sales volume performance in the history of the brand. $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.

The projected value of global mergers and acquisitions is on a significant upswing. In the first half of 2018, M&A deals soared past 2017 numbers from the same period — landing around the $2.5 trillion mark. Yes, staying independent certainly has its benefits, but the rise of M&As means that, at some point, executives in every industry need to ask themselves whether the value of a merger outweighs the value of independence.