If a picture paints a thousand words, a video can tell more. Video content has been gaining importance, especially when it comes to engaging the consumer.

Traditionally, creating a video can take up a considerable amount of time and chalk up a good chunk of marketing dollars in terms of production cost. However, in recent years, video creation software has become more accessible, making it easier for any company (and individuals) to jump on the bandwagon of video creation.

Always at the forefront of technology, the holding company of List Sotheby’s International Realty (LSIR), List Group, has long anticipated the demand for property videos. A powerful way to draw attention to the property, a property video brings with it, amazing visuals enhanced with audio effects, such as voiceover or background music to project the vibes of the property.

Now, LSIR has found a faster and easier way to create property videos through the use of VIDEO BRAIN, a video creation system powered by artificial intelligence (AI). VIDEO BRAIN will automatically edit the uploaded materials and match the accompanying text to the images before rendering the videos based on the required duration and dimensions. This greatly reduces the resources spent on video creation and allows LSIR to create a video in as fast as five minutes.

A video on WAIEA, a property in Hawaii listed on List Sotheby’s International Realty created using VIDEO BRAIN

LSIR will be creating videos of approximately 200 properties using VIDEO BRAIN within this year.

Mr Shuichi Funatsu, Executive Officer from I.T Strategy Department under List Group shared, “We have been using videos to tell the story for our properties, allowing our customers to get a first glance of the property without physically visiting the site. With the rollout of the 5G network, more countries are moving at faster mobile speed and we expect to meet the pace of our users with greater performance and efficiency by producing rich content within a shorter turnaround time.”

This is especially important for the real estate industry with the new norm brought by the current Covid-19 pandemic. A property video can give a preview of the property anywhere, anytime to potential homeowners, offering them a good understanding and appreciation of the property, even as travelling becomes restricted.